How Creative Content is King in Affiliate Marketing
Did you know that 81% of brands now use affiliate marketing? That’s right — and one of the most successful affiliate marketers, Jason Stone, managed to make $7 million in just one year.
There’s never been a better time to try your hand at affiliate marketing — but if you want to be successful, you need to know how to create the right kind of content. Creative content will help you stand out from other marketers, build an engaged following, and effectively showcase your affiliate products.
I’ve explained below exactly why creative content is so essential, whether you’re promoting weight loss programs or Zumba DVDs.
It Makes You Stand Out from Other Marketers
When you share a product in a similar way to other marketers, you won’t get much attention — and your posts are likely to get lost in the crowd if you don’t have a huge following. However, if you manage to share products in a novel, creative way, you’re much more likely to see results.
That could mean showing off that water bottle at the top of a mountain no-one else has climbed, creating a new recipe using an affiliate food product, or finding a new way to wear a popular item of clothing.
Creative content is what makes you unique — and it’s the best way to drive profits.
It Drives Shares and Engagement
When your content is genuinely innovative and useful, your followers will be more likely to share, like, and comment on your posts.
Maybe you’ve found a cool hack that fixes a common problem with a product? Or perhaps you’ve come up with a novel way to use a product that’s already popular? People appreciate original content and will want to share your cool discovery with their friends.
Be more creative and you’ll see an immediate boost to your engagement levels.
It Helps You Showcase Affiliate Products
Do most people show off the affiliate product you’re promoting with a few pictures and a bit of text? Why not go to the next level and create an in-depth video review, or a long-form blog post assessing the pros and cons?
When you get creative with your content, you have more opportunity to show off the features of the products you’re promoting — which means more profit for you.
Practice Makes Perfect with Creative Affiliate Content
I know that getting started with affiliate marketing can feel daunting, but the payoff is well worth the effort — and practice makes perfect when it comes to creative content.
Start investing time and energy into creating awesome affiliate content and you’re bound to see results before long.